A Research of West China Metropolitan Daily Wide Media Integration Development Mode

Abstract

In the Internet era, new media swept in with large amount of information and had huge influences on audiences and traditional media. On the one hand, its appearance makes the issuing channels and content of information diversified and it can satisfy audiences’ demands on obtaining information rapidly; on the other hand, when new media are attracting more and more audiences, they have formed unprecedented shock to traditional media, especially paper media. Therefore, some people begin to lose faith in paper media, and speeches of “paper media are dying” arise.
In order to break the ice and realize new development, numerous traditional media also ushered in the coming of wide media through media integration. As the first metropolitan daily in China and the local metropolitan daily in Sichuan Province—West China Metropolitan Daily is reforming boldly and resolutely under new normal state. This paper aims to observe and discuss the wide media propagation mode of West China Metropolitan Daily.