Research on the Translation and Dissemination of Anyuan Red Culture From the Perspective of Multimodal Corpus

Abstract

In the context of economic globalization, international cultural exchanges are increasingly frequent. Red culture is an advanced culture with Chinese characteristics created jointly by the CPC, advanced elements and the people in the revolutionary war years, which contains rich revolutionary spirit and profound historical and cultural connotation. The important role of red culture in enhancing China’s cultural influence cannot be ignored. Red Anyuan is a banner of the Chinese workers’ movement. Strengthening the translation and dissemination of Anyuan’s red culture comprehensively not only enables the inheritance and development of red culture, but also plays a crucial role in further enhancing China’s cultural soft power. Establishing a multimodal corpus is the foundation for the translation and dissemination of Anyuan’s red culture, and it is also a prerequisite for cultural dissemination. However, from the perspective of multimodal corpus, the translation and dissemination of Anyuan’s red culture still face some problems, mainly manifested in limited translation discourse resources, low digitalization level of translation resources, lack of effective expansion of communication channels, and uneven quality of communication content. The translation and dissemination of Anyuan red culture from the perspective of multimodal corpora can be achieved by building a multimodal parallel corpus of Anyuan red culture, constructing a video-based discourse system of Anyuan red culture corpus, and constructing an intelligent translation platform under Anyuan red culture corpus. Comprehensively strengthening the external dissemination of Anyuan’s red culture must keep pace with the times, integrate communication content based on telling the Chinese story well, fully utilize integrated media carriers to expand communication channels, and actively innovate communication methods to enhance communication efficiency.