Overseas Communication Path Exploration of Mount Tai Folk Culture Empowered by Culture and Tourism Integration Under 5W Model

Hongxia ZHANG

Abstract


Since the establishment of the Ministry of Culture and Tourism of the People’s Republic of China in 2018, “the integrated development of culture and tourism” has become a significant development concept in the tourism field. However, there is still considerable room for focused research on the integration of culture and tourism in the existing literature. In recent years, as China’s international influence has been expanding, the demand for understanding Chinese folk culture has been continuously increasing globally. Based on this, this study takes the folk culture of the famous Mount Tai as an example and uses the 5W communication model proposed by communication theory as a perspective to explore targeted overseas communication paths of Mount Tai folk culture through the integration of culture and tourism. This study aims to promote Mount Tai folk culture to go abroad and integrate it into world culture.


Keywords


5W communication model; Integration of culture and tourism; Mount Tai folk culture; Overseas communication path

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References


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DOI: http://dx.doi.org/10.3968/13552

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