Research on Online Discourse of Cross-Border E-commerce Platform on the Basis of Co-operative Principle

Song DING, Yong HU, Zhiwei XIONG

Abstract


China’s cross-border e-commerce industry has shown a blow-out trend fueled by the rapidly-improved informatization of the society and powerful support of government. However, the increasing platforms in the market, the homogenizing merchandise, and the decreasing of conversion cost bring enormous challenges to the platforms. In order to survive in the fierce competition, they must improve the quality of services in the communication with consumers so as to enhance the core competitiveness centered on consumers. In this research, we compiled 100 real cases of cross-border e-commerce platform online discourse by collecting chat records from the online interaction between 50 college students and the platform merchants on the Tmall international platform. This study analyzes these online discourse cases from the perspective of Grice’s Co-operative principle. The study demonstrates that, the application of Grice’s Co-operative principle can enable cross-border e-commerce platforms to effectively adopt and employ the most appropriate interactive discourse, which exerts an tremendous influence on improving the quality of communication services. And there is a positive correlation between the usage of the Co-operative principle and the monthly sales volume of the platform.


Keywords


Co-operative principle; Cross-border e-commerce platform; Online discourse; The context of new media

Full Text:

PDF

References


Chen, X. (2018). Research on customer experience evaluation of cross border e-commerce from Multi-dimensional Perspective. Journal of Commercial Economics, 18, 77-79.

Feng, Z. X. (2008). The gricean principle: forty years on. Foreign Language Education, 05, 1-8.

Grice, P. (1975). Logic and conversation in syntax and semantics. New York: Academic Press.

Huang, Y. (2007). Pragmatics. London: Oxford University Press.

Lou, S. J. (2014). An analysis of discourse strategies of cross border e-commerce online communication. Journal of Communication University of Zhejiang, 01, 105-109.

Luo, J. (2017). Analysis on the skills of preventing customer disputes under the condition of cross border e-commerce B2C — Taking Alibaba Global Express Platform as an example. Journal of Commercial Economics, 08, 67-69.

Miyazaki, A. D., & Fernandez, A. (2001). Consumer perceptions of privacy and security risks for online shopping. Journal of Consumer Affairs, 35, 27-44.

Qiu, Q. (2020). The cultivation of multidimensional and international talents in Chinese higher education from the perspective of multiliteracy pedagogy. Jiangxi Social Sciences, 06, 247-253.

Schmitt, B. H. (2003). Customer experience management: A revolutionary approach to connecting with your customers. New Jersey: Wiley.

Xi, J. P. (2018), Building an open and inclusive world economy with innovation and tolerance —keynote speech by Xi Jinping at the opening ceremony of the first China International Import Fair. Practice in Foreign Economic Relations and Trade, 12, 4-6.




DOI: http://dx.doi.org/10.3968/11907

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Qing QIU

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Share us to:   


Reminder

How to do online submission to another Journal?

If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; sll@cscanada.net; sll@cscanada.org

 Articles published in Studies in Literature and Language are licensed under Creative Commons Attribution 4.0 (CC-BY).

 STUDIES IN LITERATURE AND LANGUAGE Editorial Office

Address: 1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada. 
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mailoffice@cscanada.net; office@cscanada.org; caooc@hotmail.com

Copyright © 2010 Canadian Academy of Oriental and Occidental Culture