A Research on Multimodal Metaphor and Metonymy in China’s National Image Publicity Film: Taking 18-Minute Feature Movie as an Example

Yaxi LI


National image is the overall impression and evaluation of a country. And the image publicity film is one of the most efficient ways to shape and improve the national image of a country. This paper makes use of the cognitive mechanism of multimodal metaphor and metonymy to analyze the phenomenon of multimodal metaphor and metonymy in China’s national image publicity film 18-minute Feature Movie, which aims to find out their function in the construction of national image.


National image; Multimodal metonymy; Multimodal metaphor; Publicity Film

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DOI: http://dx.doi.org/10.3968/11337


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