Challenges and Strategies in the Translation of News Headlines: A Cross-Cultural Perspective

Xi JIANG

Abstract


As the essence of news, headline is deemed as the summary of a news article, hence it should be highly refined and its importance is self-evident. Influenced by the differences between Chinese and Western culture, headline translation should not be taken as a mere conversion between different languages, instead, it is a way through which the two culture interact. Therefore, excellent translation of a headline may receive favorable response from general readership; it might even be more useful than the article itself. The purpose of this essay is to analyze the influence on headline incurred by cultural differences between China and the West before putting forward constructive translation strategies for news headlines, doing so allows us to discover the hidden message in a headline and build accurate and effective transcultural communication.


Keywords


News Headline; Cross-culture; Translation

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References


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DOI: http://dx.doi.org/10.3968/11275

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