On the Conceptual Metaphors of Business in Chinese Negotiation Discourses

Hu CHENG

Abstract


In this paper, the conceptual metaphor in cognitive linguistics is used as a theoretical framework for the study of conceptual metaphors in business negotiation in English and Chinese discourse. Firstly, conceptual metaphors in English and Chinese business negotiation discourse are collected and classified. Secondly, the similarities and differences of metaphors in English and Chinese discourse are compared. In this paper, by means of comparison and illustration, the method of qualitative research is adopted. It collected a large number of business cases and business negotiation dialogues, summed up several kinds of metaphors in English and Chinese business negotiation which are in a higher frequency. Through the comparative analysis of these categories, the same points and different points are summed up. Finally, it’s the effects on business English Major Students through the analysis of the results, and how should more reasonable teaching methods be taken. However, due to cultural differences, the usages of conceptual metaphors in different cultures are also different. In a word, conceptual metaphor plays an important role in business negotiation. Based on the conclusion of the comparative study, it is helpful to the study and research of business English leaders. At present, since the research is not comprehensive, we are looking forward to the theory and method of more developed and applied to the business negotiation.

Keywords


Conceptual Metaphor Business; e Negotiation Discourses

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References


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DOI: http://dx.doi.org/10.3968/10551

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