Competitive Strategies of the Turkish Manufacturing Enterprises: The Case of Kayseri/Turkey
Data was collected from manufacturing enterprises in Kayseri, Turkey by questionnaires. Confirmatory factor analysis within the context of the structural equation modeling (SEM) using LISREL was used to test the hypothesis.
As a result the study suggests that while manufacturing enterprises adopt cost leadership, differentiation and internationalization strategies, they do not usually prefer the focus strategy in Turkey.
Key words: Competitive strategy; Business strategy; Structural equation modeling
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