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Issue Title
 
Vol 11, No 1 (2015): International Business and Management The Analysis of Influencing Factors of Trademark Strategy Implementation in Chinese Small and Middle Enterprises Abstract  PDF
Chunya NI, Xiyang ZHENG
 
Vol 12, No 1 (2016): International Business and Management Starbucks VS Chinese Tea—Starbucks Brand Management Strategy Analysis in China Abstract  PDF
Qian YANG, Xing TU
 
Vol 12, No 1 (2016): International Business and Management Factors Determining Food Health Risks and Impacts on the Purchasing Intention: The Case of Farmed Fish Abstract  PDF
Wafa Battikh Boubakri, Imed Zaiem
 
Vol 8, No 2 (2014): International Business and Management The Study of Improving the Flexibility of Enterprises Patents Strategy by Patents Options Growth Matrix Abstract  PDF
ZHONG Qiaozhen
 
Vol 7, No 2 (2013): International Business and Management An Empirical Analysis on the Management Strategy of the Growth in Dividend Payout Signal Transmission Based on Event Study Methodology Abstract  PDF
TAN Jianhua
 
Vol 8, No 2 (2014): International Business and Management Research on Company Strategy Under Green Technology Investment in the ‘cap-and-trade’ System Abstract  PDF
ZHENG Yi, YANG Xue, WANG Zhimin
 
Vol 7, No 1 (2013): International Business and Management Critically Evaluating the Role of Branding, Services and Strategy on Customer Loyalty Abstract  PDF
P. Yukthamarani Permarupan, Abdullah Al- Mamun, Roselina Ahmad Saufi, Noor Raihani Binti Zainol
 
Vol 6, No 2 (2013): International Business and Management Research on Pricing Strategy of Online Reverse Auction Based on Complete Information Abstract  PDF
LIU Zhongcheng, LI Hongyu
 
Vol 11, No 1 (2015): International Business and Management Countermeasures Study on Enhancing Competitiveness of Budget Hotels in China Abstract  PDF
Xiaochun SUN
 
Vol 2, No 2 (2011): International Business and Management Competitive Strategies of the Turkish Manufacturing Enterprises: The Case of Kayseri/Turkey Abstract  PDF
Korhan KARACAOĞLU, Özlem ÖZKANLI
 
Vol 3, No 1 (2011): International Business and Management Price Behavior of the Taiwan Depositary Receipt Abstract  PDF
Shu-Ing LIU, Li-Chuan HUANG
 
Vol 5, No 2 (2012): International Business and Management A review of cross-cultural variations in consumer behaviour and marketing strategy Abstract  PDF
Francis. O. Boachie-Mensah, Rosemond Boohene
 
Vol 5, No 1 (2012): International Business and Management An Empirical Study of Consumer Buying Behavior and Its Influence on Consumer Preference in Iranian FMCG Market: A Case Study Abstract  PDF
Alireza Miremadi, Elham Faghanie
 
Vol 4, No 2 (2012): International Business and Management Study on SME of China Development and Competitive Strategy in the Age of Knowledge Economy Abstract  PDF
Delin LIN, Jing SUN
 
Vol 11, No 1 (2015): International Business and Management The Effects of Intellectual Capital, Strategic Flexibility, and Corporate Culture on Company Performance: A Study on Small and Micro-scaled Enterprises (SMEs) in Gerbangkertosusila Region, East Java Abstract  PDF
Hardi Supeno, Made Sudharma, Arsono Laksmana, Siti Aisjah
 
Vol 3, No 2 (2011): International Business and Management University Soft Power: Meaning and Strategy of Construction from the Perspective of “Harmony” Culture Abstract  PDF
Peizhi SHI, Qing YAO
 
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