Optimizing Instructional Design and Business English Teaching Using the BEICF Conceptual Framework in Universities in Zhejiang, China

Jun LOU, Qian HUANG, Tingting WU


This paper provides a detailed introduction to the current situation and short-comings of instructional design and business English teaching in Chinese universities in Zhejiang. It draws on a BEICF conceptual framework from the theory of MBO in management, and analyzed data from the teaching experiment of experimental group with BEICF conceptual framework and control group. This paper shows how instructional design and business English teaching with BEICF conceptual framework different from the current teaching practices and the achievement it has reached. Although with some challenges, it offers solutions to the short-comings of current business English teaching in Chinese universities in Zhejiang.


Instructional design; Business English teaching; BEICF conceptual framework

Full Text:



Brady, L. (1996). Outcome-based education: a critique, The Curriculum Journal, 7(1), 5-16.

Creswell, J. W., & Poth, C. N. (2018). Qualitative Inquiry Research Design. Sage Publishing.

Greenwood, R. G. (1981). Management by Objectives: As Developed by Peter Drucker, Assisted by Harold Smiddy, Academy of Management Review, 6(2), 225-230.

Towers, J. M. (1994). The perils of outcome-based teacher education, The Teacher Educator, 20, 2-8.

Weirich, H. (1985). Management Excellence: Productivity through MBO. McGraw Hill.

Weirich, H., & Koontz, H. (2004). Management: A Global Perspective. McGraw Hill.

Lian, Y. (2021). Research on the Construction of Business English Teaching System in Higher Vocational Colleges Based on ESP Theory. Journal of Heilongjiang Institute of Teacher Development, 40(8), 70-72.

Lin, W. (2020). On the Enlightenment of ESP to the Practical Teaching of Business English Majors. Exploration of Teaching Practice, 14, 159-160.

Ma, Z. M. (2005). Applying MBO Method to Establish Quality Objectives. World Standardization & Quality Management, 10, 27-28.

Qu, H., & Meng, W. H., & Zhou, L. J., & Liang, Y. (2013). Application of MBO Management Method in Clinical Nursing Teaching of Neurosurgery. Journal of Nursing Education, 28(21), 1931-1933.

Wen, Q. F. (2015). Constructing the theoretical system of POA. Foreign Language Teaching and Research, 47(4), 547-558.

Weng, F. X. (2015). Business English Studies (BES) MicroBES and MacroBES. Shandong Foreign Language Teaching, 36(6), 28-35.

Xu, D. (2021). Research on the Reform of Comprehensive Business English Course in Private Colleges and Universities Based on POA. Continue Education Research, 2, 154-156.

Yu, L. T. (2021). Business English Curriculum Construction Based on EOP Theory. Journal of Shanxi University of Finance and Economics, 43(S2), 160-163.

Zhang, L. N., & Wang, G. H., & Xu, Z. J. (2018). Problems and Countermeasures in the Popularization and Application of OBE Education Concept in Colleges and Universities. Journal of Seeking Knowledge Guide, 10, 57-58.

Zhong, Y. P. (2021). Research Progress and Trend of Curriculum Design for Business English Major in China (2000-2019): A Perspective of Bibliometrics. Journal of Southeast Jiaotong University, 22(5), 135-148

DOI: http://dx.doi.org/10.3968/13085


  • There are currently no refbacks.

Copyright (c) 2023 Higher Education of Social Science

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; hess@cscanada.net; hess@cscanada.org

 Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcaooc@hotmail.com; office@cscanada.net

Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures