Maturation Effect or Generation Effect: Empirical Evidence from China

Run-tian JING, Tian-li FENG


The failure to separate the effects of maturation, generation and zeitgeist on culture has been hindered the identification of cultural change for years. Hofstede regards it as a confusing matter. In this paper, we firstly use a new approach to assess the three effects,.then, according to the data from the investigation of China Telecom Company, we analyze the correlation between age variable and cultural dimensions. The empirical result shows that masculinity has the most significant change in China during the past twenty years. With the aid of the above approach, we also confirmed that the generation effect does work rather than the maturation effect does.
Key words: Cultural change, maturation effect, generation effect, China
Résumé : L’insuccès de séparer les effets de maturation , de génération et de l’esprit de l’époque sur la culture a pour conséquence le retard d’identification de changement culturel depuis des années . Hofstede la considère comme une question confuse . Dans ce texte , d’abord on se sert d’une nouvelle approche pour évaluer ces trois effets pour passer ensuite à l’analyse la corrélation entre l’âge variant et les dimensions culturelles selon les données recueillies dans les enquêtes de la Compagie Télécom de Chine . Le résultat empirique montre que la masculinité a connu le changement le plus signficatif durant les deux dernières décennies . A l’aide de cette approche ci-dessus , on affirme également que l’effet de génération joue son rôle , mais non pour l’effet de maturation .
Mots-clés: changement culturel, effet de maturation, effet de génération, Chine

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