The Effect of Attitude, Subjective Norm and Perceived Behaviour Control Towards Intention of Muslim Youth at Public Universities in Kelantan to Consume Halal Labelled Chocolate Bar Product

Muhamad Nursalwani, Abdul Latiff Zulariff

Abstract


Halal products which have been certified by JAKIM are safe to be consumed by the consumers. The objective of this research was to determine the effect of attitude, subjective norm and perceived behaviour control towards intention of Muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product. This study used a cross sectional study with a survey method via questionnaire. This study involved 334 Muslim youths in public universities, Kelantan that were chosen by a simple random sampling technique. The results show that there were significant difference and a strong positive relationship between the attitude, subjective norm and perceived behavioural control with the intention to consume halal labelled chocolate bar product.


Keywords


Attitude; Subjective norm; Behaviour; Halal labelled; Students

Full Text:

PDF

References


Abdul Khalek, A., & Syed Ismail, S. H. (2015). Why are we eating halal—using the theory of planned behaviour in predicting halal food consumption among generation Y in Malaysia. International Journal of Social Science and Humanity, 5(7), 608-612. doi: 10.7763/IJSSH.2015.V5.526

Abdul Khalek, A., Syed Ismail, S. H., & Mohamed Ibrahim, H. (2015). A study on the factors influencing young Muslims’ behavioural intention in consuming halal food in Malaysia. Shariah Journal, 23(1), 79-102.

Abdul Latiff, Z. A., & Ayob, M. A. (2014). Food labels based on theory of planned behaviour in Klang Valley. Infrastructure University Kuala Lumpur Research Journal, 2(1), 113-118.

Abdul Latiff, Z. A., Mohamed, Z. A., Rezai, G., & Kamaruzzaman, N. H. (2013). The impact of food labelling on purchasing behaviour among non-Muslim consumers in Klang Valley. Australian Journal of Basic and Applied Sciences, 7(1), 124-128.

Abdul Rahman, R., Mohamed, Z., Rezai, G., Shamsudin, M. N., & Sharifuddin, J. (2014). Exploring the OIC food manufacturer intention towards adopting Malaysian halal certification. American Journal of Food Technology, 9(5), 266-274. doi:10.3923/ajft.2014.266.274

Afendi, N. A., Azizan, F. L., & Darami, A. I. (2014). Determinants of halal purchase intention: case in Perlis. International Journal of Business and Social Research (IJBSR), 4(5), 118-123.

Bonne, K., & Verbeke, W. (2006). Muslims consumers attitude towards meat consumption in Belgium: insights from a means-end chain approach. Anthropology of Food, 5, 367-389.

Dumitrescu, A. L., Wagle, M., Dogaru, B. C., & Manolescu, B. (2011). Modelling the theory of planned behaviour for intention to improve oral health behaviours: the impact of attitudes, knowledge, and current behaviour. Journal of Oral Science, 53(3), 369-377.

Halal Industry Development Corporation. (2016, May 4). Retrieved from http://www.hdcglobal.com

Hamdan, H., Mat Issa, Z., Abu, N., & Jusoff, K. (2013). Purchasing decisions among Muslim consumers of processed halal food products. Journal of Food Products Marketing, 19(1), 54-61. doi: 10.1080/10454446.2013.724365.

Hinkle, D. E., Wiersma, W., & Jurs, S. G. (2003). Applied statistics for the behavioral sciences (5th ed.). Boston: Houghton Mifflin.

Ibrahim,H., & Ismail, H. (2015). A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products. International Journal of Economics and Financial Issues, 5(Special Issue), 330-334.

Lee, J., Cerreto, F. A., & Lee, J. Y. (2010). Theory of planned behaviour and teachers’ decisions regarding use of educational technology. Educational Technology & Society, 13(1), 152-164.

Man, S. (2014). Patterns on contemporary ijtihad in Malaysia: Analysis on fatwas of Malaysian National Fatwa Council. Advances In Management, Economics and Social Science– MES 2014, 24-27. doi: 10.15224/ 978-1-63248-023-1-60.

Mohamed Omar, K., Nik Mat, N. K., Imhemed, G. A., & Ahamed Ali, F. M. (2012). The direct effects of halal product actual purchase antecedents among the International Muslim consumers. American Journal of Economics, (Special Issue), 87-92. doi: 10.5923/j.economics.20120001.20

Mohamed Yunos, R., Che Mahmood, C. F., & Abd Mansora, N. H. (2014). Understanding mechanisms to promote halal industry-the stakeholders’ views. Procedia-Social and Behavioural Sciences, 130, 160-166.

Muhamad Yunus, N. S. N., Wan Rashid, W. E., Mohd Ariffin, N., & Mohd Rashid, N. (2014). Muslim’s purchase intention towards non-Muslim’s Halal packaged food manufacturer. Procedia-Social and Behavioural Sciences, 130, 145-154.

Omar, S. N., Omar, S. R., & Ab Karim, S. (2014). Perceived importance on Malaysian Halal and authentic heritage food (HAHFo): International Muslim tourists’ purchase intention behaviour. Proceedings of SOCIOINT14- International Conference on Social Sciences and Humanities, 954-960.

Singapore Halal Directory. (2016, April 4). Retrieved from http://www.halaltag.com/site/halal

Vicol, O., & Zait, A. (2014). A country’s image as tourist destination for external intermediaries. Management & Marketing. Challenges for the Knowledge Society, 9(1), 47-74.




DOI: http://dx.doi.org/10.3968/9278

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Nursalwani Muhamad, Zul Ariff Abdul Latiff

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

Submission Guidelines for Canadian Social Science

We are currently accepting submissions via email only. The registration and online submission functions have been disabled.

Please send your manuscripts to css@cscanada.net，or css@cscanada.org for consideration. We look forward to receiving your work.

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

 

Canadian Social Science Editorial Office

Address: 1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:caooc@hotmail.com; office@cscanada.net

Copyright © Canadian Academy of Oriental and Occidental Culture