Traditional Carving Art and Modern Advertising Design

Jianwen LI, Ying LI


This paper studies carving art and modern advertising design, teases out the origin and features of form of carving art, explores the cultural spirit and artistic value of carving art, elaborates carving art’s linguistic characteristics, forms and aesthetic similarities between modern advertising combined with examples, analyze innovation and integration of traditional carving art and modern advertising design, in order to develop and enrich the form of local design language.


Seal carving signet; Traditional culture; Advertising design

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