From “Local” to “International”: Some Reflections on Translation Norms of Scenic Spot Introductions under the Context of Cultural Self-confidence in the New Era

Wei WANG, Weihong ZHOU

Abstract


The current research surveys scenic spot introduction texts and summarizes the genre’s linguistic norms, which provide guiding principles for similar style’s Chinese-English translation. By adopting the set of translation and linguistic norms in the re-translation work of a local park in the City of Yantai, the translators attempt to prove that domestication could be a proper strategy when translating scenic spot introduction discourse.


Keywords


Translation norms; Scenic spot introductions; Cultural self-confidence; New era

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References


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DOI: http://dx.doi.org/10.3968/12153

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