Discussion on the Construction Strategy of WeChat Public Platform Based on Ideological and Political Education in Colleges and Universities

Xiaoqing TANG


WeChat transmission has the characteristics of fast transmission speed, strong content selectivity and wide spread. The construction of WeChat public platform based on the ideological and political education in colleges and universities is a work that cannot be ignored in the ideological and political education, which is the supplement and extension of the practical teaching of ideological and political courses in colleges and universities, and can significantly enhance the pertinence and effectiveness of ideological and political education. The construction of WeChat public platform based on ideological and political education in colleges and universities should stick to the core idea of platform construction, define the stage target of the construction, build a professional team of WeChat public platform operation, improve the operation mechanism, integrate the resources of WeChat public platform construction, carefully consider the details of WeChat public platform operation, and collect feedback information and respond effectively, so as to improve the construction quality of WeChat public platform and enhance the transmission effect. In view of the deficiencies in the construction of WeChat public platform for ideological and political education in colleges and universities, measures should be taken to improve the communication power, influence, guidance and credibility of WeChat public platform, so that WeChat public platform can give full play to its value orientation and knowledge dissemination role in ideological and political education in colleges and universities.


Ideological and political education; WeChat public platform; Operation mechanism; New media; Transmission

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DOI: http://dx.doi.org/10.3968/11395


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