International Business and Management

Bohari, Abdul Manaf, School of Humanities, Universiti Sains Malaysia; UUM College of Business, UUM SIntok, Kedah, Malaysia, Malaysia

• Vol 3, No 1 (2011): International Business and Management - Articles
  Current Issues and Challenges of Estimating Lifetime Value of ‘Free Customer’ in Malaysia: An Un-Structured Interview Approach with Industrial Expertises
  Abstract  PDF

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