The Impact of Micro Media Communication on the Effectiveness of Ideological and Political Education and Its Countermeasures

Qin XU


Micro media communication is a double-edged sword, and it will produce some impacts on the effectiveness of ideological and political education showing in the following aspects: the decentration of the way of micro media communication weakens the discourse power of ideological and political education; the instantaneity of communication weakens the information superiority of ideological and political education; the extensiveness of the micro people(people who use the micro media communication) cuts down the pertinence of ideological and political education; the complexity of communication content reduces the impact of the ideological and political education content; the virtuality of feedback reduces the effect of the ideological and political education. According to these challenges, the development of ideological and political education should make the micro media platform “learning tour ” normalization, enhance the ability to set the issue , dig deeper to the frontier theory behind micro media hot topics, and make effective teaching combined with the traditional carrier.


Micro Media Communication; Effectiveness of Ideological; Political Education; Impact

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