Social Media in PR

Omar BinShaikh, Adnan Albaloushi, Ali Almansori, Mohomad Al Husani


The aim of this study is to investigate and discuss the reality of the usage & influence of Social Media in organizations in the United Arab Emirates, focused study is to identify the status of studies and research in the functions of Social Media in institutions, and to identify the background of Social Media in organizations. Questionnaires have been implemented by 76 employees in the various bodies and institutions mentioned above in Abu Dhabi and Al Ain. Researchers find that organizations or companies that simply use Facebook to broadcast offers or post to advertise don’t have the similar demand as those that engage customers and asking them for their opinion.


Advantages; Disadvantages of social media; Team work; Functions of Social Media

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