A Study of Pragmatic Equivalence in C-E Translation of Public Signs: A Case Study of Xi’an, China

Li Ge


Nowadays, bilingual public signs have great significance to China’s cultural exchanges and economic cooperation with other countries. However, pragmatic failures in C-E translation of public signs occur so frequently that they lower the translation quality and even impair the charm and international image of the cities. The paper introduces Nida’s Functional Equivalence Theory and analyzes its application to C-E translation of public signs. Functional Equivalence Theory proves to be quite effective and instructive in the translation of public signs. However, through the practice of the translation of public signs, the author finds that the limitation of this theory is inevitable. Further exploration and enrichment are needed to provide guidance for translation practice.

Key words: Public signs; Pragmatic failure; Functional equivalence


Public signs; Pragmatic failure; Functional equivalence

DOI: http://dx.doi.org/10.3968/j.css.1923669720130901.1084


  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; css@cscanada.net; css@cscanada.org

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.

Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcss@cscanada.net, css@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture