Study on Distribution Strategy of Multinational Corporations Localization Management

Bao-li WANG, Si’en JIANG


Localization management has become a wise choice for the multinational corporations to win in the host country market. Since long ago, many multinational corporations had neglected the importance of distribution in the localization that caused the localization strategy defeat. Base on analyses the connotation of localization management, the paper summarizes some problems exit in distribution in the multinational corporations localization management such as insufficiency analysis of the host country market, the cultural conflict existence, the channel structure is unaccustomed to the climate and so on, then some corresponding solution countermeasures are proposed.
Key words: Distribution, Localization Management, Multinational Corporations
Résumé: la gestion de la décentralisation est devenue un choix pertinent pour les société multinationales à gagner dans le marché du pays hôte. Depuis longtemps, beaucoup de sociétés multinationales avaient négligé l’importance de la distribution dans la décentralisation qui a causé la défaite de la stratégie de décentralisation. Basée sur les analyses de la connotation de la gestion de décentralisation, cette mémoire résume des problèmes existant en distribution dans la gestion de la décentralisation des sociétés multinationales tels que l’insuffisamment de l’analyse du marché du pays hôte, l’existence du conflit cultural, la structure du canal n’a pas été habituée au climat etc. Donc, les contre-mesures de solutions correspondantes sont proposées.
Mots-Clés: distribution gestion de la décentralisation, sociétés multinationales

Full Text:




  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.

Website: Http:// Http://,

Copyright © Canadian Academy of Oriental and Occidental Culture