Entertainment-Education to Promote Safe Motherhood: in the context of Bangladesh

Shanzida Farhana, Jalal Uddin Ahmed


We are now in the era of technological miracles, including in the field of communication. Satellite television brings us news and information across national boundaries. The media have a strong influence of people’s knowledge, attitudes, and practices. The power of media can be used very effectively to make people healthier. Systematic communication strategies can improve health behavior. Communication shapes how people conduct their daily lives, even their sexual behavior. Mass media techniques that combine entertainment with health education are particularly effective in producing behavior changes. The entertainment education approach are based on assumption that the power of mainstream popular culture is great enough to generate models for over all social behavior. This article is attempt to analyze that how entertainment education could be an important tool to promote safe motherhood in the context of Bangladesh.
Key words: Entertainment education, Communication, Safe motherhood, Health promotion, Maternal health, Behavior Change
Résumé: Nous sommes maintenant dans l’ère de miracles technologiques, y compris dans le domaine de la communication. La télévision par satellite nous apporte des actualités et des informations à travers les frontières nationales. Le média a une influence importante sur les connaissances des gens, sur leurs attitudes et pratiques. Le pouvoir de média peut être utilisé d’une façon efficace pour rendre la population plus saine. Les stratégies de communication systématique peut améliorer les habitudes hygiéniques des gens. La communicaion façonne leur conduite dans la vie quotidienne, voire leur comportements sexuels. Les techniques de média combinant les divertissements et l’éducation de santé sont particulièrement efficaces pour changer les comportements. L’approche de l’éducation divertissante est basée sur l’hypothèse que le pouvoir de la culture de tendance générale est assez puissant pour engendrer des modèles pour tous les comportements sociaux. Cet article tente d’analyser comment l’éducation divertissante peut devenir un outil important pour promouvoir une maternité saine au Bangladesh.
Mots-Clés: éducation divertissante, communication, maternité saine, promotion de la santé, santé maternelle, changements de comportement

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DOI: http://dx.doi.org/10.3968/j.css.1923669720080404.003


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