Study on News Reporting Patterns Based on AR Technology

Xiangling YUAN, Ying ZHONG


In recent years, AR swept the Chinese market and media academia, setting off a wave of convergence between media industry and AR technology integration. Especially in the aspect of news reports, it has obvious advantages in terms of its Three-dimensional Reporting presentation, Immersion experience, convenient operation and tool neutrality. It has formed a certain impact on the forms, techniques and ideas of news reports, which has an immeasurable development potential. However, the cost of AR news and profit model yet are not resolved, and it has its own limitations. So the media man has new requirements and they must remember. Therefore, this article tries to regard AR news at the center, focuses on the origin and concept of AR news, compares to other media advantages, trends and other aspects of analysis. In the meantime, it also makes a brief statement on the hidden danger of AR news, with a comprehensive and fair perspective to understand and analyze this new era of the new products comprehensively.


AR technology; Three-dimensional reporting; Immersion; Communicator’s tool diversification; Traditional media reform; New media

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