Identity of Agent Heterogeneity, Mobile Network Effect and Mainstream Ideology: Based on Empirical Test of 56 Universities in Zhejiang

Guihua YU


With the rapid development of the social information network, the contact time and content of college students for mobile network will necessarily affect the Identity of mainstream ideology. Focus on the effects of agent heterogeneity, mobile network contacts and interaction effects on the identity of mainstream ideology to overcome the past or only the main features, or simply break though from single marginal side of network contacts, focusing on break though from double marginal sides of agent heterogeneity and mobile network contacts, constructing interaction theoretical framework and the discrete choice models. The research results showed that browsing time has no significant influence on recognition degree of mainstream ideology, browsing contents has a positive role in promoting the degree of recognition of mainstream ideology; browsing time has no significant regulatory role on recognition degree of mainstream ideology, while browsing contents has significant effects of positive reinforcement, there is part difference on men and women inspection. According to it to construct main principles, implementation path, specific means and supporting measures that should be followed by the recognition degree of mainstream ideology.


Agent heterogeneity; Mobile network effect; Mainstream ideology; Moderating effect

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