A Survey of Chinese Public Service Advertising From Systemic Functional Perspective

Linlin CHEN

Abstract


This paper studies the lexicogrammatical resources that realize interpersonal meanings in the discourse of public service advertising (PSA for short) in an attempt to explore the relationship established between the advertiser and the audience and how it contributes to the communicative effect of the target discourse.The qualitative analysis is complemented with quantitative study to produce more sensible generalizations about the features of this discourse type on the basis of systemic functional linguistics.


Keywords


Public service advertising; Interpersonal meaning; Systemic functional linguistics; Discourse analysis

Full Text:

PDF

References


Eggins, S. (2004). An introduction to systemic functional linguistics. London: Continuum.

Gao, P. (1999). An exploration of public service advertising. Beijing: China Commerce Press.

Halliday, M. A. K. (2000). An introduction to functional grammar. Beijing: Foreign Language Teaching and Research Press.

Li, C., & Thompson, S. (1981). Mandarin Chinese: a functional reference grammar. Los Angeles, CA: University of Clifornia Press.

Li, S. J., & Hu, Z. L. (1990). Mood and interrogative mood in Chinese. In Z. Z. L. Hu (Eds.). Language System and Function. Beijing: Beijing University Press.

Lv, S. X. (1980). On 800 words in modern Chinese. Beijing, China: The Commercial Press.

Martin, J. R., & White, P. R. R. (2005). The language of evaluation. New York: Palgrave Macmillan.

Pan, Z. H. (2001). An introduction to public service advertising. Beijing: China Radio Film & TV Press.

Song, Y. S. (2001). An overview of public service Advertising. Shenyang: Liaoning People’s Press.

Thompson, G. (2000). Introducing functional grammar. Beijing, China: Foreign Language Teaching and Research Press.

Zhang, M. X. (2004). The secret of public service advertising. Guangzhou, China: Guangdong Economics Press.




DOI: http://dx.doi.org/10.3968/%25x

Refbacks

  • There are currently no refbacks.


Copyright (c)




Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; css@cscanada.net; css@cscanada.org

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CANADIAN SOCIAL SCIENCE Editorial Office 

Address1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.

Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcss@cscanada.net, css@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture