Countermeasures Research on Improving the Quality of Tourism Services in China

Xiaochun SUN


Tourism develops rapidly in China, but there exist functional and technical problems on the quality of tourism services, at present the lack of corresponding rules and management system, the lack of high-quality talents and the asymmetric information of tourism services in China are the roots that lead to these problems. To solve these problems, China should strengthen the construction of laws and regulations, implement human resources strategy, and emphasize the role of the Internet, so as to provide reference for improving China’s quality of tourism services.


Tourism; Quality of Tourism Services; Improvement of service quality

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