Freedom and Responsibility: Discussion on Transmission Ethics From the Perspective of New Media

Wenjuan ZHANG, Wen FAN


New media represented by network and mobile phone is gradually changing the life of people. They have greatly satisfied with people’s freedom of information and speech, broken through official information restriction, promoted their own transmission advantages and manifested the power of public discourse of the masses. However, the phenomenon of ethical misconduct is common in the transmission process of new media and freedom and responsibility are malposed due to various reasons. In view of this, how to guarantee transmission freedom and undertake ethical responsibility has become a focus of study on media ethics currently. This paper starts from the current phenomenon of ethical misconduct in new media transmission to explore its reasons and puts forward measures for standardizing new media transmission ethics on this basis in terms of legal construction, media self-discipline and supervision & control.


New media; Transmission ethics; Freedom of information; Transmission environment; Transmission process

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