The Competition Strategies of Online Travel Enterprises in China

Xiaochun SUN


On the basis of introducing the background and the current development situation of online travel in China, the description about the competitive status of online travel enterprises in China is demonstrated. Then it analyzes the internal competitive environment and the external competitive environment of online tourism enterprises in our country in detail. The internal competition environment is analyzed in three aspects: The technology competition, product competition, and employee competition among enterprises, while the online tourism enterprises in our country applies Michael Porter’s Five Forces Model to analyze the threats of the existing competitors, potential or new incomers, the bargaining abilities of providers, the bargain abilities of purchasers and the substitute goods. And hence the paper puts forward the competition countermeasures that online travel enterprises in China shall adopt under current situation, so as to provide grounds for further promoting the cooperation and integration of online travel enterprises in China, as well as their healthy development.


Online tourism enterprises; Competition status; Competition environment

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