A Study on College Students’ Viewing Behaviors on Stars’ Reality Shows

Chun MAO


In this study, a questionnaire survey of college students’ viewing behaviors on reality shows of star has been conducted. The study shows that, (a) Female college students are the important audiences for the stars’ reality shows. (b) While the college students show a mediocre appraisal on the domestic reality shows of star, they are more inclined to watch the domestic programs, holding that the overall level of the domestic reality shows of stars continues to improve. (c) In the initial contact, the popularity of the program is the primary factor in attracting college students to watch, but the star line-up is the important focus of a sustainable viewership. (d) Mobile media have become the main terminal of viewing and interaction for college students currently.


College student; Stars’ reality show; Viewing behavior

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DOI: http://dx.doi.org/10.3968/%25x


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