Study of Reasonable Selections of Chinese Peasants’ in Situ Entrepreneurial Projects

Zhongming SHEN


The reasonable selection of peasants’ in situ entrepreneurial projects is one of the key factors in China’s agricultural modernization. Peasants’ in situ entrepreneurial project selection means the process of peasant entrepreneurs selecting their own entrepreneurial project in accordance with the scientific methods from many entrepreneurial projects. From a historical perspective, the reasonable selection of peasants’ in situ entrepreneurial projects has experienced three stages. The basis of the reasonable selection of peasants’ in situ entrepreneurial projects includes measurability, accessibility, controllability and accommodation stability and other standards, and this paper takes beef cattle breeding project in Fengdu county as an example to analyze what a reasonable selection is with the hope to provide references of the reasonable selection of entrepreneurial projects for peasants and returned migrant workers.


Chinese peasants; In situ entrepreneurial projects; Reasonable selections; Fengdu county; Long-term benefits

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Chen, R. Z., Luo, Q., & Zou, Z. G. (2014). Exploration of the development of beef cattle breeding industry in Fengdu, Chongqing. Livestock and Poultry Industry, (4), 50.

Ni. H. X. (2014). Research on the balance of production and demand and import strategy of major agricultural products. Agricultural Economic Issue, (12), 19.



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