Study of Chinese Peasants’ in Situ Entrepreneurial Project Categories and Their Market Prospects

Zhongming SHEN


Currently, Chinese government at all levels actively support peasants’ entrepreneurships in situ and returned migrant workers’ entrepreneurships in situ. It is necessary to analyze entrepreneurial project categories and their market prospects in order to support peasants’ entrepreneurships. Chinese peasants’ in situ entrepreneurial projects refer to various entrepreneurial projects which are suitable for the conditions where peasants are located. There are practical market backgrounds for peasants to start a business in situ and motivations to change their current living conditions. There are general entrepreneurial projects for peasants as well as specific entrepreneurial project categories and their market prospects for peasants in specific location such as Fengdu County. Hope these entrepreneurial project categories and their market prospects for peasants can provide reference for the analysis of peasants’ in situ entrepreneurial projects and their market prospects in different places in China. 


Chinese peasants; Entrepreneurship in situ; Project categories; Market prospects; Fengdu county; Motivation

Full Text:



Li, Q. (2006). Beef cattle breeding good prospect. Hunan Agricultural, (11), 8.

Zhou, H. Z. (2013). Assessment on investment projects. Dalian, China: Northeast University of Finance and Economics Press.



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