Occupy Media Highland, Lead the Consciousness Development of College Students

Xia WU


The development of self-consciousness is the most important issue faced by psychological health education of college students, and is also the important contradiction to be solved by ideological and political education. Since we-media has the features of randomness, uniqueness and interaction which happen to meet college students’ demands of active minds, intense curiosity, and strong desires for self-expression, it is able to be widespread among college students. However at the same time, we-media characterized by liberalization, personalization and equalization has also brought obstacles and confusions to college students’ consciousness development, presenting new challenges with features of the times to ideological and political education. This article takes college students’ consciousness development as the logical origin, clarifies the impact of we-media on their consciousness development, help ideological and political educators work in line with college students’ psychological development, help ideological and political educators achieve “humanistic care and psychological consultation” in the environment of we-media, and help improve the effectiveness and timeliness of ideological and political education. As the logical end, the author proposes that college organizations and ideological and political educators should face the development of college student we-media with an opener mind and equal attitude, ideological and political teachers and counselors should analyze the real-time dynamic ideas of college students in more convenient channels, counselors and psychological health teachers should lead college students’ consciousness development to a healthy direction with personalized we-media construction, should grasp main channels to develop good moralities of student we-media environment, and firmly hold the position to shape the we-media leader image of student organizations and student cadres. 


We-media; Self-consciousness; Ideological and political education

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DOI: http://dx.doi.org/10.3968/%25x


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