Research on Pictogram and the Situation of Pictogram Design in China



This paper presents the research on pictogram and the situation of pictogram design in China, for the purpose of developing understandable, systematic and interesting pictograms. It collects and studies the existed definition of pictogram that always referenced and terms related to pictogram, then put forward the author’s opinion of pictogram and pictogram design. It discusses the strongpoint and limitation of pictogram, the difference between pictogram and icon, the commonness and efficiency, the globality and locality of pictogram. Then it analyses several unsatisfying points of pictogram design in China and put forward the new pictogram design method which making use of the formative methods of characters to solve the problems. 


Pictogram design; Design method; Icon; Mark; Sign

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Port, R. (2000). Icon, Index and Symbol (long version). Retrieved from

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Yukio, O. (1993). Pictogram design. Kashiwashobo Co .

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