Canadian Social Science
Research on the Influencing Factors of University Students’ Use of ChatGPT Based on TAM
Abstract
The generative artificial intelligence, with its dialogue interaction capabilities to automatically generate text and assist users in problem-solving, has garnered widespread attention worldwide. ChatGPT, in particular, has made significant changes across various industries of human life, exerting considerable influence on fields such as education. As the principal adopters of emerging technologies and active user groups, university students’ acceptance and use behaviors toward ChatGPT carry significant research value. This study is based on the Technology Acceptance Model (TAM), constructing an analytical framework for factors influencing university students’ use of ChatGPT, and proposes relevant research hypotheses. A suitable survey questionnaire was designed in accordance with the background of this study. By employing SPSS 26 software and Structural Equation Modeling, the influencing factors affecting university students’ use of ChatGPT were analyzed in depth. The study findings reveal that interaction experience during usage is a key factor perceived by university students as useful and usable for ChatGPT, while perceived usefulness is positively influenced by perceived usability. Additionally, peer recommendations from classmates and teachers, along with social factors, are significant determinants influencing university students’ decisions to use ChatGPT. Based on these conclusions, the study provides relevant countermeasures and strategies for optimizing the ChatGPT tool to facilitate its better utilization by university students.
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DOI: http://dx.doi.org/10.3968/13793
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