A Study on the Adaptive Transformation of Cultural Translation in a Multimodal Ecological Environment: Taking the Haihunhou State in Nanchang as an Example

Abstract

Taking the culture of the Han Dynasty Haihunhou State in Nanchang as a case study, this paper explores the adaptive transformation of cultural translation in a multimodal ecological environment. Drawing on the “adaptation-selection” theory of eco-translatology and the semiotic system integration model of multimodal discourse analysis, this study proposes a three-dimensional transformation framework that integrates linguistic, cultural, and communicative dimensions. This framework aims to tackle the challenges associated with cultural decoding and reconstruction in cross-modal dissemination of cultural heritage. By analyzing translation cases of unearthed cultural relics from the Haihunhou State, this paper suggests strategies such as terminology standardization for multimodal texts, visual representation and semantic reconstruction of historical and cultural symbols, and interactive translation design via augmented reality/virtual reality (AR/VR) technologies. The research reveals that cultural cognitive differences, characteristics of technical media, and audience needs are core factors influencing adaptive transformation, which require optimization through interdisciplinary collaboration, development of intelligent translation tools, and cultivation of composite talents. This study provides both theoretical and practical approaches for the international communication of cultural heritage, emphasizing the importance of balancing the excavation of local cultural genes and internationalized narrative reconstruction in the multimodal ecosystem to enhance the global acceptance and communicative power of Chinese culture.