Preliminary Exploration on the Construction of Characteristic Community Education Brands Based on Regional Culture: A Case Study of Quzhou

Abstract

Characteristic brands play a crucial role in innovating China’s community education mechanisms. In recent years, distinctive community education brand projects have been booming across the country. Regional culture, as the accumulated survival wisdom and spiritual symbols within specific communities, provides natural resources for building such brands. Quzhou Open University, as a local community education implementer, has delved deep into the “etiquette” connotation of Southern Confucian Culture (Nan Kong Culture) and integrated it with modern community education. By developing study - tour programs, organizing cultural activities, and promoting behavioral norms, it has created the “Mobile Etiquette Classroom: A Practical Model of Home - School - Community Collaborative Education.” Through theoretical and practical summarization, the university has formed an educational brand with regional cultural characteristics, effectively enhancing residents’ cultural identity and community cohesion. In the future, Quzhou Open University will address current challenges such as insufficient resource integration and limited dissemination methods through multi - stakeholder collaboration and digital innovation, offering theoretical and practical insights for other regions to develop community education brands based on regional cultural resources.