Demographic Factors of Muslim Youth at Public Universities in Kelantan to Consume Chocolate Bars Based on Halal Label

Nursalwani Muhamad, Mohammad Amizi Ayob, Zul Ariff Abdul Latiff

Abstract


Halal products which have been certified by JAKIM are safe to be consumed by consumers. The objective of this research was to determine the effect of demographic factors which are gender, age, and lifestyles towards the intention of Muslim youth at public universities in Kelantan to consume chocolate bars based on the halal label. This study used cross-sectional study with survey method via a questionnaire. Around 334 Muslim youth in public universities, Kelantan was chosen through purposive sampling technique. The results show that gender had a significant relationship with attitude, while lifestyles had significant relationship with the subjective norm and perceived behavioural control towards consuming halal labelled chocolate bars. Food manufacturers especially chocolate manufacturers should listen to consumers’ demands. To create trust in the product among consumers, an important aspect is to provide the appropriate information to make better and satisfactory choices.    


Keywords


Demographic Factors, Behaviour, Chocolate Bars, Halal Label

Full Text:

PDF

References


Abdul Khalek, A., & Syed Ismail, S. H. (2015). Why are we eating halal – using the theory of planned behaviour in predicting halal food consumption among Generation Y in Malaysia. International Journal of Social Science and Humanity, 5(7), 608-612.

Ambali, A. R., & Bakar, A. N. (2014). People’s awareness of halal foods and products: potential issues for policy-makers. Procedia - Social and Behavioural Sciences, 121, 3–25.

Hashim, P., & Mat Hashim, D. (2013). A review of cosmetic and personal care products: Halal perspective and detection of the ingredient. Pertanika Journal Science and Technology, 21(2), 281-292.

Mohd Shariff, S., & Abd Lah, N. A. (2012). Halal certification on chocolate products: a case study. International Halal Conference, PWTC, Kuala Lumpur, Malaysia, 4-5 September 2012, 105-116.

Nursalwani, M., & Zulariff, A. L. (2017). The effect of attitude, subjective norm and perceived behaviour control towards Intention of Muslim Youth at public universities in kelantan to consume halal labelled chocolate bar product. Canadian Social Science, 13(2), 43-48. Available from: http://www.cscanada.net/index.php/css/article/view/9278 DOI: http://dx.doi.org/10.3968/9278

Simanjuntak, M., & Dewantara, M. M. (2014). The effects of knowledge, religiosity value, and attitude on halal label reading behaviour of undergraduate students. Asean Marketing Journal, 4(2), 65-76.

Thompson, G. D., & Kidwell, J. (1998). Explaining the choice of organic produce, cosmetic defects, prices and consumer preferences. American Journal of Agricultural Economics, 80(2), 277-287.




DOI: http://dx.doi.org/10.3968/11048

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Canadian Social Science

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; css@cscanada.net; css@cscanada.org

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CANADIAN SOCIAL SCIENCE Editorial Office 

Address1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.

Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcss@cscanada.net, css@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture