The Cultural Orientation of "Belt and Road" Strategy and the Construction of its Cultural Pattern

Shisheng YANG

Abstract


This paper probes into the cultural dimension of Belt and Road’s strategy and the shaping of its regional cultural space, which aims at strengthening the psychological foundation of the economic benefits and win-win situation of the countries along the route through culture in advance. Internally, the dissemination of culture to the outside world is linked to the high prosperity of the mainstream culture of society, so as to enhance the cultural thickness and value background of the “Belt and Road” strategy, which is based on the healthy, rational and orderly development of the culture within the country. By giving full play to the cultural communication and the leading role, the “soft” of culture is used to realize the mutual understanding of the people’s hearts and minds. Among them, cultural exchange and cultural trade promote each other, cultural exchange provides the foundation and premise for cultural trade, cultural trade deepens and solidifies the achievements of cultural exchange, and realizes cultural identity through cultural value sharing. 


Keywords


“Belt and Road” Strategy; Cultural orientation; Cultural industry; Cultural pattern; Cultural values

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References


Li, H. (2017). Correlations of intercultural sensitivity and intercultural effectiveness in micro-interaction contexts. Proceedings of 2017 4th International Conference on Education, Management and Computing Technology.

Luo, X. (2017). Exploration of image-building and cultural dissemination in films and television drama from the perspective of regional culture. Proceedings of 2017 2nd International Conference on Education, Sports, Arts and Management Engineering.

Wang, J. (2018). Research on Chinese film and television cultural products policy under the Belt and Road Initiative. Proceedings of 2018 International Conference on Economics, Politics and Business Management.




DOI: http://dx.doi.org/10.3968/10693

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