Consumer Decision-Making Process in Purchasing Packaging Products in Malaysia

Zulariff Latif, A, Nik Mohd Shamim Nik Mohd Zainordin, Nursalwani Muhamad, Palsan Sannasi

Abstract


This research paper highlights the consumer decision-making process in purchasing the packaged product in Malaysia. This paper aims to discover the consumer intention when buying the products, specially packaged products. The finding of this research paper can be used by companies that produce product packaging to ensure that their products meet customer’s wants and needs. All data have been analyzed to ascertain the relationship between each variable that is related to packaged products. Results show that all variables are related to each other.


Keywords


Packaging products; Intention; Decision-making process

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References


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DOI: http://dx.doi.org/10.3968/10451

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