Soft Power and Development Strategy of College Sports Association in China

Yan ZHOU

Abstract


The literature and logic analysis are used to analyze the contents and elements of the soft power of university sports associations in China thoroughly. On this basis, the countermeasures to improve the soft power of university sports associations in China have been proposed.

Keywords: University Sports Associations; Soft Power; Countermeasure


Keywords


University Sports Associations; Soft Power; Countermeasure

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DOI: http://dx.doi.org/10.3968/j.sss.1923018420120301.Z6R109

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