Study on Path Dependence in Enterprise Soft Power Promotion

Yanping LI, Guiying LIU

Abstract


In Enterprise Soft Power Promotion, the soft culture power of the promoting process, technological innovation, and system arrangements are two crucial issues. Technological innovation inherent to a certain degree of path dependence, and institutional change for business development has certain path dependence. The phenomenon is highlighted in the small and medium-sized enterprises and private enterprises, whose development will have both positive and negative effect. Then how to profit and avoid loss will directly affect the upgrade of soft culture power.

Key words: Soft power; Path dependence; Technological innovation; System innovation


Keywords


Soft power; Path dependence; Technological innovation; System innovation

References


[1] Douglas, C. (1994a). North, Economic History, Structure and Change. Shanghai: Shanghai Joint Publishing, Shanghai People’s Press.

[2] Douglas, C. (1994b). North, System, Institutional Change and Economic Performance. Shanghai: Shanghai Joint Publishing, Shanghai People’s Press.

[3] QIN, Hai (2004). System, Evolution and Path Dependence. Beijing: China Financial and Economic Press.

[4] China Reform and Development Report of the Expert Group. (2001). Obstacles and Supply of System-Non-State Economic Development Issues. Shanghai: Shanghai Far East Press.

[5] LU, Yemiao (2005). Top 100 in 100 Years’ Market. Guangzhou: Guangdong Economic Press.

[6] ZHOU, Ye’an (2004). New Development in System Evolution Theory. Teaching and Research, (4).




DOI: http://dx.doi.org/10.3968/j.mse.1913035X20120604.ZR0195

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