INTUITIVE DECISION THEORY ANALYSIS AND THE EVALUATION MODEL

Abstract

Intuitive decision-making studies the decision-maker’s decision-making behavior from the perspective of image thinking, which it poses a challenge to the classic decision-making hypothesis pursuing “optimal decision” because the outcomes of intuitive decision-making are difficulty to measure and its process isn’t easy to describe and control. Therefore it has not drawn the experts’ attention. This paper tries to establish an evaluation model of the intuitive decision-making as to giving a direction and inspiration of the quantization of intuitive decision-making, based on the systematic analysis of the existing domestic and international theory of intuitive decision-making.
Key words: Intuitive decision-making, Thinking in images, The evaluation model