The Impact of IFFE on NPD Performance: The Moderating Effect of Customer Involvement and Supplier Involvement

Yue LIU, Jing SUN

Abstract


This study investigates the relationship among customer involvement in product design, supplier involvement in product design, the implementation of fuzzy front-end (IFFE) and new product development performance (NPDP) base on resource-based view and knowledge-based theory of the firm. Theoretical hypotheses have been empirically tested through 168 valid questionnaires from China manufacturing enterprises. The results show that the implementation of the fuzzy front end has a significant positive effect on the new product development performance. The positive effect of the implementation of the fuzzy front end of new product development performance is further strengthened when customer and supplier involve in product design. The related research results enrich the innovation theory and have a great significance for the enterprise management practice in the new product
development.


Keywords


Customer involvement; Supplier involvement; Implementation of fuzzy front-end; New product development performance

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References


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DOI: http://dx.doi.org/10.3968/n

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