Study on the Marketing Strategy of the Family Planning Policy

Yimin LI


The marketing theory has important guidance and reference value in many fields in modern society, and is applied widely in practice. The study shows that the family planning work also has various attributes of the marketing, so the marketing can be widely used to carry out the marketing of family planning. Its basic framework is the 6Ps marketing mix of the family planning policy marketing.


social marketing, policy marketing, family planning, marketing mix

Full Text:



Andreasen, A. (1995). Marketing social change: Changing behavior to promote health, social development and the environment. San Francisco, CA: Jossey-Bass.

Buurma, H. (2001). Public policy marketing: Marketing exchange in the public sector. European Journal of Marketing, (35), 1287-1300.

Coffman, L. L. (1986). Public-sector marketing: A guide for practitioners. New York, YN: John Wiley & Sons.

Kotler, P. (2000). Marketing management-analysis, planning, implementation and control (9th ed.). China: Shanghai People’s Publishing House.

Kotler, P., & Robertoe, L. (2002). Social marketing: Improving the quality of life. Sage Publications.

Li, D. R., & Ge, W. F. (2002). Discussion on the government marketing—Taking Ningbo city as an example. Journal of the Party School of CPC Ningbo Municipal Committee, 24 (5), 64-68.

Xu, X. J. (1996). Discussion on the government marketing. Management and Benefits, (3), 35-36.

Zhou, Y. F. et al. (2005). Social marketing – New pattern to change social behavior. Beijing, China: Tsinghua University Press.



  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address:1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.

Telephone: 1-514-558 6138
Http:// Http://

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures