International Business and Management
Statistical Analysis of the Second Type of Sales Diffusion Model
Abstract
Based on the second type of sales diffusion curve proposed by the professor Zheng Zukang, the existence of the moment estimation is demonstrated through researching the digital characteristics of parameters in the model. Besides, the moment estimations of parameters are calculated. The precision of estimation is investigated by Monte-Carlo simulation, and some examples are used to validate this model.
Key words: Impulse purchase behavior; Sales diffusion; Moment estimation; Monte-Carlo simulation
Keywords
Full Text:
PDFReferences
XUE, M. (2010). Consumers Impulse Shopping Behavior and Marketing Countermeasure Analysis. Business Herald, (11), 113-114.
LU, X. M., & XUE, Y. J. (2011). The Influence Factors of Impulse Purchasing Behavior. Enterprise research, (13), 50-52.
ZHENG, Z. K. (2010). The Mathematical Analysis of Sales Diffusion Processes. Mathematical Theory and Applications, 30(3).
Kim Ramus, & Niels Asger Nielsen. (2005). Online Grocery Retailing: What do Consumers Think? Internet Research, 15(3), 335-352.
Mai, N. T. T., Jung, K., Lantz, G., & Loeb, S. G. (2003). An Exploratory Investigation into Impulse Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam. Journal of International Marketing, 11(2), 13-35.
Shamdasani, P. N., & Rook, D. W. (1989). An Exploratory Study of Impulse Buying in an Oriental Culture: The Case of Singapore. Singapore Marketing Review, 4, 7-20.
Brown, J. R., & Dant, R. (2008). Scientific Method and Retailing Research: A Retrospective. Journal of Retailing, 84(1), 1-13.
Pan, Y., & Zinkhan, G. W. (2006). Determinants of Retail Patronage: A Meta-Analytical Perspective. Journal of Retailing, 82(3), 229-243.
DOI: http://dx.doi.org/10.3968/j.ibm.1923842820120502.ZR0220
Refbacks
- There are currently no refbacks.
Copyright (c)
Share us to: 
Reminder
We are currently accepting submissions via email only.
The registration and online submission functions have been disabled.
Please send your manuscripts to ibm@cscanada.net，or ibm@cscanada.org for consideration. We look forward to receiving your work.
Articles published in International Business and Management are licensed under Creative Commons Attribution 4.0 (CC-BY).
INTERNATIONAL BUSINESS AND MANAGEMENT Editorial office
Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138
Website: Http://www.cscanada.net Http://www.cscanada.org
E-mail: caooc@hotmail.com
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures 
