Soft Power Study on Higher Education Talent Cultivation Mode of International Trade

Abstract

Soft power of higher education is a complex and comprehensive index system. And thus the construction of soft power is a systematic project. In the course of soft power build-up, talent cultivation mode is the core underlying other educational programs. Capability outlined in talent cultivation mode can be classified as “hard” or “soft” and colleges and universities tend to focus on “hard” one rather than “soft” one. Through the case study of international trade (abr. int’l trade) undergraduate program, this paper intends to investigate the elements of soft power in terms of talent cultivation mode, pointing out the drawbacks of talent cultivation soft power in the light of awareness, mechanism, methods and facilities and discussing measures to improve soft power.
Key words: Soft power; Talent cultivation mode; Drawbacks; Measures