Research on the Green Production Behavior of Large-Scale Agricultural Business Entities
Abstract
Green production behavior is conducive to reducing agricultural pollution and saving resources from the source, and is an important path to achieve sustainable agricultural development and the transformation of agricultural green production mode. This study takes large-scale agricultural business entities as the research object, explores the driving factors of green production behavior, constructs an evaluation index system of green production behavior, and analyzes the adoption of green production behavior based on field research. The research conclusion shows that: (1) the occurrence of green production behavior of large-scale agricultural management entities is the result of the combined effect of intrinsic motivation and external stimulus, and the importance of different factors to different green production behaviors is different; (2) The overall adoption of green production behavior was poor, and the score ranking of the four types of behaviors was: green reduction input behavior> green technology adoption behavior> waste recycling behavior > cultivated land protection behavior. Therefore, in the pre-production and post-production cultivated land protection and waste treatment, we should pay attention to the exploration of behavioral methods, and pay attention to the improvement of behavioral efficiency when reducing input in production and adopting green technologies.
Keywords
Full Text:
PDFReferences
Cai, Y. P., & Du, Z. X. (2016). Ecological consciousness of family farm production behavior and its influencing factors: an empirical test based on national family farm monitoring data. Chinese Rural Economy, (12), 33-45.
Geng, H., Luan, J., Tao, S. et al. (2020). The effect of capital endowment on farmers’ green production behavior: the mediating effect based on green cognition. Journal of Anhui Agricultural University (Social Science Edition), 31(01), 34-41.
Guo, L. & Zhao, J. (2014). Influence mechanism and policy intervention of farmers’ pro-environmental behavior: A case study of straw treatment behavior. Journal of Agricultural Economics, 35(12), 78-84+112.
He, K., Zhang, J. B., Zhang, L., & Wu, X. L. (2015). Interpersonal trust, institutional trust and farmers’ willingness to participate in environmental governance: a case study of agricultural waste recycling. Management World, (05), 75-88.
He, Y. (2019). Research on the formation mechanism and realization path of farmers’ green production behavior. Sichuan Agricultural University.
Huang, Z., & Yu, N. (2010). New agricultural business entities: Current situation, constraints and development ideas: an analysis of Zhejiang Province as an example. Chinese Rural Economy, (10), 16-26+56.
Jia, H. (2021). Capital endowment, risk perception and farmers’ adoption behavior of green technology in grain production. Northwest A & F University.
Jin, S., & Xing, X. (2018). Trend analysis, policy review and countermeasures of agricultural non-point source pollution. Scientia Agricultura Sinica, 51(03), 593-600.
Jin, S., Shen, G., Wei, X. et al. (2013). On the generation and response of agricultural non-point source pollution. Issues in Agricultural Economy, 34(11), 97-102.
Li, F., Zhang, J., & He, K. (2019). Effects of informal institutions and environmental regulation on farmers’ green production behavior: based on 1105 survey data of farmers in Hubei Province. Resources Science, 41(07), 1227-1239.
Liang, L., Zhai, B., & Fan, P. (2016). Research on environmental impact mechanism of farmers’ production behavior based on MA framework: A case study of traditional agricultural areas in Henan Province. Journal of Nanjing Agricultural University (Social Science Edition), 16(05), 145-153+158.
Liu, K., Qi, Z., Huang, W. et al. (2019). Research on the impact of heterogeneity of capital endowment on farmers’ ecological production behavior: based on the dual perspective of level and structure. China Population, Resources and Environment, 29(02), 87-96.
Liu, M. (2020). Research on farmers’ green production behavior and psychology: A review on the formation mechanism and realization path of farmers’ green production behavior. Chinese Journal of Agricultural Resources and Regionalization, 41(12), 128+163.
Shi, Z., & Zhang, K. (2012). Re-examination of farmers’ strong willingness and weak behavior in green production: Based on the perspective of resource constraints and social norms: with personal norms as the mediating variable. Chinese Journal of Agricultural Resources and Regionalization, 43(08), 43-54.
Tian, Y., Zhang, J., & He, K. (2015). Low carbon production behavior of farmers and its influencing factors: a case study of chemical fertilizer application and pesticide use. China Rural Survey, (04), 61-70.
Wang, X., Chen, Y., & Zhao, D. (2020). Research on green agricultural production behavior of farmers based on SEM: evidence from 352 sample farmers in Xinjiang. Chinese Journal of Agricultural Resources and Regionalization, 43(04), 67-74.
Yang, C. Y., & Zhuang, T. H. (2022). Research on the formation mechanism of pro-environmental production behavior intention of family farm from the perspective of cognition: micro-empirical evidence from Sichuan Province. Economic Restructuring, (04), 80-87.
Zhang, C., Du, M., Liu, R., & Jin, S. (2015). Impact of farmers’ Production behavior on resources and environment and relevant countermeasures and suggestions: Based on the questionnaire survey of cotton farmers in China. Reference Journal of Economic Research, (28), 82-86.
Zhang, T., Yan, T., & He, K. (2017). Effect of capital endowment on farmers’ willingness to invest in green production: A case study of returning straw to farmland. China Population, Resources and Environment, 27(08), 78-89.
Zhao, X. (2022). Research on green Production behavior of vegetable family farm. Shandong Agricultural University.
Zhao, X. Y., Zheng, J., Zhang, M. Y., & Li P. T. (2021). Research on green Production decision-making mechanism of new agricultural operating entities based on improved TPB framework. Chinese Journal of Eco-Agriculture (Chinese and English), 29(09), 1636-1648.
Zhao, X., Zheng, J., & Zhang, M. (2012). Internal motivation, external environment and green disposal behavior of household farm farmland waste: based on TPB-NAM integration theory. Journal of Arid Land Resources and Environment, 36(03), 9-15.
Zhao, X., Zheng, J., & Zhang, M. (2022). Research on green production behavior of new agricultural operating entities under rural revitalization strategy: based on the perspective of level, structure and complementarity of capital Endowment. Rural Economy, (01), 89-97.
DOI: http://dx.doi.org/10.3968/12871
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Author(s)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Share us to: 
Please send your manuscripts to hess@cscanada.net，or hess@cscanada.org for consideration. We look forward to receiving your work.
Articles published in Higher Education of Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).
HIGHER EDUCATION OF SOCIAL SCIENCE Editorial Office
Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138
Website: Http://www.cscanada.net Http://www.cscanada.org
E-mail: caooc@hotmail.com; office@cscanada.net
Copyright © 2010 Canadian Research & Development Center of Sciences and Cultures 
