Research on the Path of Integrating Regional Culture Into the Ideological and Political Education of Visual Communication Design Curriculum from the Perspective of Core Literacy

Xiangwei BU


Under the background of the full implementation of ideological and political courses in colleges and universities, exploring the coincidence point between the curriculum of visual communication design specialty and ideological and political education is the main direction of teaching reform of design specialty. Based on the infiltration and integration of regional culture, this paper discusses the effective way to realize the combination of visual communication design professional curriculum and ideological and political education. To achieve the goal of core literacy training, this paper makes an in-depth study from the perspectives of teaching content, teaching methods, teaching practice and teaching evaluation. The significance of the research is to realize the ideological and political teaching reform of the curriculum of visual communication design specialty through the three-phase integration of humanities, ideology and politics and core literacy, so as to promote the innovative development of design education and cultivate future design talents with humanistic literacy, scientific spirit, social responsibility and patriotism.


Regional culture; Visual communication design; Political and ideological curriculum; core literacy

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Du, S. Y. (2018). Visual communication design principle (p.3). Shanghai People’s Art Publishing House.

Lu, D. K. (2018). Some core problems and solutions in the implementation of curriculum ideological and political education—Based on the discussion of professional curriculum ideological and Political Education. Ideological and Theoretical Education, (3), 64.

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