A Study On Transnational Enterprise Faces Cultural Difference and Trans-Culture Management Under Economic Globalization Background

Jing SUN, Bing XU


Trans-Culture and multicultural are Multinational corporation’s essential feature that distinguish between ordinary enterprise, they are also enterprise carries on trans-national operations and foreign direct investment environment and condition. Along with the 21st century economic globalization rapidly development, the world economics depend on each other degree to deepen day by day mutually, specially Multinational corporation which take market integration, trade globalization, financial internationalization, production trans-national, economical network and so on as characteristic rapidly development, caused the global economic relation each other close degree sharp growth, conformity, transformation, remould the global production, management, circulation various active way, world economics which became is worthy of reputation global economic. What follows comes, economical and cultural relation is also widespread day by day. Trans-national operations develop around world quickly, when the enterprise carries on investment and management at host country which has different cultural, cultural difference will bring many influences to enterprise's trans-national operations and management. Therefore, how to overcome negative effect which cultural difference brings, is also trans-national enterprise faces huge challenge and difficult problems. Multinational corporation want to reduce adverse effect which brings by cultural difference, it must construct own Trans-Culture management tactics by globalized field of vision. Key words: Multinational Corporation; Culture; Cultural difference; Trans-Culture ManagementRésumé: Transculturel et multiculturel sont les caractéristiques essentielles des sociétés multinationales qui se distinguent des entreprises ordinaires. Ils sont aussi des entreprises qui exercent des activités transnationales et fontcionnent dans un environnement des investissements directs étrangers. Au fur et à mesure du développement rapide de globalisation économique du 21ème siècle, le degré de dépendance mutuelle de l'économie mondiale s'approfondit de jour en jour, et en particulier les sociétés multinationales qui impliquent l'intégration des marchés, la mondialisation des échanges, l'internationalisation financière, la production transnationale, le réseau économique et ainsi de suite. Le développement rapide a renforcé les relations entre les sujets économiques dans la mondialisation, la conformité, la transformation, et remodelé la production mondiale, la gestion et la circulation de manière active. L'économie mondiale est devenue digne de la réputation de l'économie globale. Ce qui suit est l'extension des relations économiques et culturelles au jour le jour. Les opérations transnationales se développent très rapidement dans le monde, lorsque l'entreprise exerce des investissements et de la gestion dans le pays hôte qui a des différences culturelles. Ces différences culturelles apporteront de nombreuses influences sur les opérations transnationales et la gestion des entreprises. Par conséquent, la façon de surmonter les effets négatifs liés aux différences culturelles est un grand challenge et un gros problème auxquels les entreprises transnationales devraient faire face.Si les sociétés multinationales veulent réduire l'effet indésirable entraîné par la différence culturelle, elles doivent construire leurs propres tactiques de gestion transculturelles avec un champ de vision mondialisée.Mots-Clés: société multinationale; culture; différence culturelle; management transculturel

Full Text:


DOI: http://dx.doi.org/10.3968/j.ccc.1923670020100602.006


  • There are currently no refbacks.

Copyright (c) 2010 Jing SUN, Bing XU

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; office@cscanada.net; ccc@cscanada.net; ccc@cscanada.org

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada 
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:caooc@hotmail.com; office@cscanada.net

Copyright © Canadian Academy of Oriental and Occidental Culture