Images of Products With Chinese Characteristics: Based on a Qualitative Study

Wei LIU, LI Qian


China’s products fall into two general categories: The products made in China and the products with Chinese culture as its core illustrating the essence of Chinese culture. “Made in China” is far from covering the concept of the “products of China”. From the perspective of cognitive science, the survey aims at how the general French public takes Chinese products, and, in particular, the image of products with Chinese characteristics.


Products of Chinese culture; Items with Chinese characteristics; Image of food

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