An Exploration of Visual Sign Languages in Chinese Film Poster Design

Yinzhong HAO


Film posters have the characteristics of intuitiveness, forms, culture and contampareity. Their propaganda environments are also extensive. Thus posters can spread film information effectively and quickly. To fully realize their propaganda effects, designers should deeply analyze the key elements and art characters of the visual signs of film posters, explore the principles and methods of words signs, illustration signs, color signs in designing film posters, and improve design connotations of film posters.


Film posters; Design; Visual signs; Language

Full Text:



Ogilvy, D. (2013). Confessions of an advertising man (pp.146-147). Beijing: China CITIC Press.

Wang, Y. N. (2013). A talk on the design art of Chinese movie posters. Movie Literature, (15), 153-154.

Zhang, Y. (2014). A thinking on how to improve the visual impact of contemporary movie posters. Movie Literature, (24), 142-143.

Zhao, B. (2012). The application of aesthetic principles in the designs of movie posters. Movie Literature, (21), 125-126.



  • There are currently no refbacks.

Copyright (c) 2016 Yinzhong HAO

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission:

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture